About Us
Our content helps sales representatives open discussions with existing accounts, uncover cross-sell opportunities, and generate new sales leads.
We Specialize In:
Industrial Catalogues: featuring product data tables and supporting information in an intuitive industrial store format.
Content-Driven Engagement: to enhance catalogue usage, we produce product videos, training videos, calculators, and infographics.
Brand Awareness: we leverage this high-value content across your website, social media channels, and industry publications to boost brand visibility and drive organic sales leads.
What sets us apart? Mapping is run by engineers. As subject matter experts—or with access to the right experts in your industry—we ensure your content is engaging, informative and shareable.
Online Catalogue
Our online catalogue is designed for industrial products. We convert your product tables into an online searchable catalogue that your customers can use as a reference site for product selection and application. The product pages contain all the required product data such as the detailed specification sheet for each product line item in the product table, product descriptions, relevant engineering information and required calculators to make the correct selection.
Features
Custom Platform: designed & styled for your business.
Easy UX: your customers want to search product tables without using filters.
Printable: easily print product pages directly from the catalogue to replace printed brochures.
Shareable: easily share links to products via email or message.
Product Data: engineering information and tools on the product page.
Direct Enquiry: request quotes and submit enquiries without leaving the catalogue.
SEO Optimised: increase discoverability of your products using detailed product pages.
E-Commerce Integration: our catalogue can be converted into an online industrial store.
Subject Matter Experts: efficient and cost-effective content development through the use of our SMEs.
Email Promotions: drive catalogue usage through automated email tools to internal and customer email lists.
Analytics: track catalogue views, page rankings and lead generation.
Tiered Accounts: set access to catalogue pages and features using an easy to use Identity Access Management (IAM) system.
Product Videos
Our product video service uses 3D animated videos to present comPlex product data information clearly and effectively. These videos go beyond mere marketing content, providing detailed visualizations of product functionalities, assembly processes, and engineering principles. By using 3D animation, we can break down intricate concepts into easy-to-understand visuals that enhance comprehension and retention.
Video Types
Product Demonstration: highlight product features and benefits using realistic 3D models.
Exploded-View 3D Models: videos that show an exploded view of the product with interaction to explore the product.
Installation & Setup Tutorials: step-by-step video guide on product installation.
Product Solution: explainable video detailing the problem that the product solves.
Safety Instruction: video detailing the hazards and risk mitigation controls associated with the product.
AR/VR Product Interaction: VR videos that allow for product interaction in a virtual world.
Marketing Content
Engaging and informative product content that sales representatives will gladly share with their existing or new customers. The purpose of this content is to increase brand awareness, educate sales representatives, inform customers and generate sales leads. The content developed is targeted at each stage of the industrial buying process and consists of videos, infographics and calculators.
Content Types
Infographics: simple and engaging summaries of engineering standards, procedures and concepts.
Animated Videos: industry wide informative video about a process or problem within the industry.
Product Specialist FAQ: one-on-one videos with product specialists and business leaders.
Product Use Cases: examples of products installed and results achieved.
Calculators: web-based industry wide calculators for common processes and designs.
Video-Based Training
Enhance employee technical knowledge and skills with video-based training delivered through interactive, mobile-first microlearning modules. Mapping develops 3D animated training worlds within which to deliver knowledge and skills training. Key knowledge points and associated questions are presented in this world using learning methodologies that include interaction and scenarios. Our primary focus is on developing videos to assist your employees to identify hazards, follow procedures and reinforce their completed skills program while on the job.
Features
On-the-Job Microlearning Modules: the key knowledge points that all employees are required to know to complete their tasks safely and efficiently are presented as microlearning video-based training modules.
Mobile-First Links: the video-based modules are converted into apps that are run from the web browser on the employee’s mobile phone, personal desktop computer or training centre workstation.
Hazards Training: on-the-job (OTJ) modules that get employees completing high risk tasks to think in terms of risk control barriers and their hierarchy of control classification.
Procedure Training: training on COP’s, procedures, and SOP’s that can form part of yearly safety induction or microlearning modules that get driven by PTO’s or a structured retention programme.
Skills Training: on-the-job training modules to support an instructor-led skills course or programme.
Incident Reconstruction
Incident reports are long and difficult to understand, and it is often a challenge to ensure that learnings are effectively communicated to all the right people in an organisation. Creating an animation that reconstructs the entire incident is an effective way to not only communicate the incident but also to ensure long-term learning and retention of knowledge of past events. The incident animation is converted into web apps using an interactive video player that ensures employee participation during the investigation, communication and learning phases.
Web-App Types
Reconstruction: an incident timeline with failed controls indicated at key events.
Survey: an incident timeline with root cause analysis questions at key events.
Learning: an incident timeline assessing knowledge of failed controls at key events.
Barrier Training: potential accident event identified from risk assessments on a timeline with threats, barriers and consequences.
Features
Web App Link: mail or SMS a single link to employees. No additional platform or software needed.
Mobile First: apps can be completed quickly and easily from a mobile device. No need for a specific device.
Track Completion: generate reports detailing the progress and results of each employee.
Analytics: cumulative barrier analysis reports can be generated based on past incidents.
Active Participation: interaction is necessary to complete all apps.
Repeat Learning: lessons learnt can be reinforced by sending links at regular intervals at no extra cost.
Simple: we do most of the work, all we need is the incident report.
Training: incidents can be converted into barrier analysis training.
Studio
Our studio is available for all your content creation needs. We have artists, producers and subject-matter experts that can manage and execute any industrial content development project. From initial concept to final production, we ensure each project is tailored to meet your specific requirements, providing innovative solutions and creative expertise every step of the way.
